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Blade signs defined & how they can benefit for your business.

Definition:

A blade sign is a type of projecting sign mounted on a building facade or storefront pole or attached to a surface perpendicular to the normal flow of traffic. These signs are one of the most effective way of attracting foot traffic into your establishment.

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Identicom Signs Installed this Theory Blade Sign – Located in Los Angeles, CA

Why a Blade Sign may be beneficial for your company:

• Blade Signs operate in a similar function as a “way-finding” sign. The  sign sticks perpendicularly out from the building – pulling the eye to look at it for navigation. This is beneficial for street traffic to see that your business stands out from the rest luring customers to come inside and see what’s “in store.”

• Blade signs are particularly popular in downtown shopping areas where there is a lot of foot and street traffic.  Blade signs can be designed in various ways, shapes & sizes. Blade signs are typically double sided, and stay consistent with the stores brand identity, look & feel.

• The history of blade signs stems back all the way to the fourteenth century – Blade signs became more elaborate in the 1930s all the way through to the 1960s and have become a cherished vintage part of some older buildings. In Charlottesville,VA – They are devoting the time and efforts to raise money for the known Paramount blade sign located downtown. You can help contribute to raising money for this fund raiser below.

The Paramount’s Historic Blade Sign

https://www.indiegogo.com/projects/the-paramount-s-historic-blade-sign#/story

Zegna Woodbury, NY blade sign

IdentiCom Signs Installed this Ermenegildo Zegna Outlet Store sign located in Woodbury, NY

Here are some historical Blade signs from the 1930s

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Nathans built in the 1930s – Located in NYC, NY

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The Majestic – Located in Dallas, TX Built in 1925

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