#1. Keep it Simple.
Simple is better. Avoid being too detailed. Keep your sign clean and crisp so the message gets sent thoroughly. If your sign looks “too busy” it can create confusion on what your store offers and drive away potential customers. Get a second pair of eyes to help you. A design professional who understands what it is you are looking for can help you simplify things and still achieve the look and feel that you want to convey to your audience.
#2. Color Choice.
Your sign should reflect your brand identity & the color should reflect that. Keep in mind, that your sign may need to be modified based on City rules & guidelines. Make sure your color looks good against the building that you are in. Think about season changes, weather conditions and how this color will look through the different weather conditions and daylight hours.
#3 Check Your Neighbors.
Look around the area where your storefront is located & who your neighbors are. What type of signs do you see around you? Consider this in the process of your design. Pay attention to signs that people seem to be gravitating to in your area. Take note of the color themes, look & style of your neighbors sign. You want to stand out, but in a good way. Think about how you can execute this by considering color & style choices.
#4 Lighten Things Up.
If your storefront permits lighting options for your sign, then go for it. Lighting helps customers see your sign during various weather conditions & during the evening hours. There are several options for different ways you can illuminate your sign to stand out against other competitors.
#5. Readability & Font Style
Choosing the right font, typeface & style of your sign is an important detail that needs to be carefully thought out. A font style may look great on paper, but when put into a 3-D element, it may have an entirely different look & feel to your design. A professional can be a great asset to this process by being knowledgable in what fonts work best and will work in accordance to your company’s identity.
#6. Accessorize. Awnings.
Awnings are a nice accessory to your storefront. It creates shade to the interior of your store keeping the sunlight from glaring in and cools things down. Awnings also look nice. They give an added feature to the front of your store and can also offer shelter on a rainy day drawing potential customers to come in.